Sinolingua's overseas publishing miracle

By Yang Xi
0 CommentsPrintE-mail China.org.cn, September 23, 2009
Adjust font size:

Sinolingua is a publishing miracle. This small press, with only six editors, publishes 40 to 50 books a year but its sales of overseas publishing rights were the 2nd highest in China in 2007 and 2008.

Sinolingua was the first Chinese publishing house to specialize in Chinese-language learning materials. In the past 20 years, it has published hundreds of titles and made over 400 overseas publishing deals – in the process making a huge contribution to introducing Chinese culture to the world. Its sales of overseas publishing rights have netted the company profits of more than 1 million yuan in the past two years alone.

Secrets of the Sinolingua's miracle

Sinolingua sells rights to its works in many overseas markets. Its Talk Chinese Series, for example has been published in English, Russian, Vietnamese, Indonesian, and Arabic.

Starting out with conventional books, the company has expanded into multi-media products, such as audio, video, electronic books and dictionaries, which make learning Chinese more interesting and have proved another lucrative overseas market.

Sinolingua was quick to grasp the importance of overseas market research. It has developed winning market strategies by focusing on what foreign readers want and constantly comparing itself to the competition, said Han Hui, chief editor of Sinolingua.

Han said planning ahead is another key to success. Sinolingua sells the overseas publishing rights in advance of publication and provides world-class service to foreign distributors. Market research and modern management systems have also contributed to cementing Sinolingua's position as the leading brand in Chinese language learning materials.

Sales of publishing rights

China's growing economy has aroused overseas interest in the country and its language and Sinolingua has benefited from the spreading fever for learning Chinese.

One of the first Chinese publishers to enter the Russian market, Sinolingua signed 40 deals in the country in 2006 alone, massively boosting its market share.

In 2006, Sinolingua made 90,000 euros from a deal that authorized an Italian publisher to bring out copies of Interactive Chinese.

In 2007, Sinolingua sold the overseas rights to its Talk Chinese Series in four languages in advance of publication, which was a breakthrough in terms of rights sales.

In 2008 and 2009, Sinolingua sold the rights to three of its publications in Arabic and Russian.

In the last three years, Sinolingua has expanded into new overseas markets concluding 12 rights deals in Indonesia and expanding into the Arabic speaking world. In 2008, Sinolingua signed a deal with publishers in Latvia.

Confidence in the future

Sinolingua will be exhibiting its multi-media teaching publication I Speak Chinese at this year's Frankfurt Book Fair. Although demand from foreign publishers has dropped because of the global financial crisis, Sinolingua are confident that in the long term their sales will continue to grow.

But the company faces challenges. As more and more people sign up for Chinese courses, international publishing giants are looking for ways to break into the market. But Han believes the Chinese are the experts in teaching Chinese.

Han said Sinolingua is well prepared to meet future challenges. The company will continue to improve its products and focus on practical approaches to learning and teaching Chinese. It also plans to hire foreign experts and strengthen cooperation with foreign publishers and the Chinese Language Council International. And the company will continue its expansion into the non-English speaking market.

PrintE-mail Bookmark and Share

Comments

No comments.

Add your comments...

  • Your Name Required
  • Your Comment
  • Comments are moderated and generally will be posted if they are on-topic and not abusive.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 成人精品视频99在线观看免费| 欧美性巨大欧美| 国产一级爱做c片免费昨晚你| 又大又硬又爽又粗又快的视频免费| 天天爽天天干天天操| 东京一本一道一二三区| 日本乱理伦电影在线| 久草新在线观看| 欧美一区二区三区久久综| 亚洲熟妇色自偷自拍另类| 男女一边摸一边做爽的免费视频| 哆啪啪免费视频| 色婷婷免费视频| 国产亚洲欧美日韩精品一区二区| 免费黄色福利视频| 国产精品久久久亚洲| 2022男人天堂| 国产高清一区二区三区视频| a级日本片在线观看| 女大学生的沙龙室| 一级一看免费完整版毛片| 成年人在线免费观看| 久久99精品国产麻豆婷婷| 日本在线视频www色| 九九视频在线观看视频6| 欧洲成人午夜精品无码区久久| 亚洲国产欧洲综合997久久| 欧美最猛黑人xxxx黑人猛交98| 亚洲精品自在线拍| 激情婷婷六月天| 亚洲综合20p| 深夜特黄a级毛片免费播放| 人妻少妇AV中文字幕乱码| 看黄软件免费看在线观看| 内射白浆一区二区在线观看| 精品国产欧美sv在线观看| 午夜欧美日韩在线视频播放| 精品视频一区二区观看| 午夜福利一区二区三区高清视频| 美女视频黄频a免费大全视频| 国产**aa全黄毛片|