US patent for Apple store in Shanghai

0 Comment(s)Print E-mail Shanghai Daily, March 23, 2012
Adjust font size:

With its gleaming glass tower, spiral staircase and illuminated white Apple logo floating within a transparent cylinder, it is one of Shanghai's most recognizable retail landmarks.

The Apple store in Lujiazui's IFC mall has been granted a design patent in the United States, a sign of the technology giant's drive to safeguard the originality of its architecture, as well as the look of its products.

It is something of a sensitive subject for the company after elaborate fake Apple stores, complete with winding staircases and blue T-shirt-clad employees, were discovered in Kunming, capital of southwest China's Yunnan Province, last July.

Apple is almost as famous for its quirky, ethereal buildings as for the sleek minimalism of its products.

The Lujiazui store, which opened in 2010, bears a resemblance to the dreamy, transparent cube-like store on Fifth Avenue in New York.

The presence of Apple's late co-founder Steve Jobs' name in the patent, which was filed for in 2010, underscores the seriousness with which the company takes the design of its stores. Jobs, who died last October, was famous for his attention to detail.

Other names on the patent include architects David Andreini, Peter Bohlin and Karl Backus from Bohlin Cywinski Jackson, the California firm responsible for many of Apple's stores, including those in London and San Francisco.

Weng Li, a senior manager at the Shanghai office of Rouse, a global intellectual property firm, said that trademarking a building was an unusual step to take. While the patent gave it protection under US law, it did not guarantee the same protection in China.

"It is possible to apply for a design patent in China to protect the unique appearance of a building. However it is not normal, generally," she said.

Apple's approach to intellectual property in China has been in the spotlight after it became embroiled in a trademark dispute with Proview, a Shenzhen firm that claimed ownership of the iPad name in a case that saw the tablet computers temporarily taken off some shelves in China.

You Yunting, an IP lawyer at the Debund Law Office in Shanghai, said the building's artistic features could already be protected under Chinese copyright law, which extends to architecture.

"If Apple owns the copyright of the design of the Apple store in Lujiazui, the copyright will get automatic protection."

Print E-mail Bookmark and Share

Go to Forum >>0 Comment(s)

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter
主站蜘蛛池模板: 一本精品99久久精品77| 亚洲av无码专区亚洲av桃| 精品日韩在线视频一区二区三区| 国产成人精品久久一区二区三区| 720lu国内自拍视频在线| 天天操免费视频| 一级做a爱片特黄在线观看yy| 色播在线永久免费视频| 国产欧美综合一区二区三区| 88av视频在线观看| 夜先锋av资源网站| www.操操操| 小蝌蚪影院在线观看| 中文字幕日韩丝袜一区| 日本成日本片人免费| 久久精品国产精品青草| 欧美一级免费在线观看| 亚洲天堂一级片| 欧美精品一区二区精品久久| 亚洲网站免费观看| 男人添女人p免费视频动态图| 免费黄色在线网站| 精品国偷自产在线视频| 噗呲噗呲捣出白沫蜜汁| 色婷婷亚洲一区二区三区| 国产偷久久久精品专区| 韩国爱情电影妈妈的朋友| 国产成人+综合亚洲+天堂| 国产成人精品一区二区秒拍| 国产真实强被迫伦姧女在线观看| 香蕉视频在线看| 国产精品成人va在线观看| 2021果冻传媒剧情在线观看| 国产裸体美女永久免费无遮挡| 99re5在线精品视频热线| 在线观看无码的免费网站| aaaaa毛片| 在线美女免费观看网站h| 99精品久久久久久久婷婷| 在线观看免费国产视频| 99久久99久久久99精品齐|