Yinamu Naisierding

(Director, Tourism Administration of Xinjiang Uygur Autonomous Region)

Author

Yinamu Naisierding, Uygur ethnicity, now serves as Director-general of Tourism Admi-nistration of Xinjiang Uygur Autonomous Region. He once worked as Deputy Secretary of the Youth League Committee and Chairman of Youth Federation of Urumqi City, Vice Chairman of Youth Federation of Xinjiang Uygur Autonomous Region, Deputy Director of Economic Department of Urumqi Municipal Committee of the Communist Party, Director and Deputy Secretary of the leading Party group of Urumqi Municipal Road and Traffic Bureau, Deputy Governor of Bortala Mongol Autonomous Prefecture, Director and Deputy Secretary of the leading Party group of Agriculture and Machine Bureau of Xinjiang Uygur Autonomous Region. In 2008, he assumed his current position.

Abstract

Stretching 12,000 kilometers across 29 countries, the Silk Road was named by German geographer Ferdinand Freiherr von Richthofen (1833-1905). Boasting 174 world heritages along it, the road has given birth to seven famous tourist routes with different features, attracting 180 million international tourists and collecting US$90 billion revenue per year. But at present, because of unstable political situations in some countries, financial crises, terrorism, ethnic conflicts and entry/exit policies as well as imperfect tourist industry systems, tourism along the road is facing difficulties, which result in unbalanced tourist development along the road. Actually, comprehensive revival of international tourism along the Silk Road can help facilitate cultural communication and national reconciliation, increase employment, attract investment and enhance the balance of international trade and industrial restructuring. Therefore, strengthening international tourist cooperation along the Silk Road, creating a new model for international tourist cooperation, setting up a cooperative mechanism for international tourism and making policies about international tourist cooperation are of great significance to the renewal of the tourism along the Silk Road and to the construction of the Silk Road Economic Belt.