The latest fashion accessory in Hollywood can fit into one of those glitzy oversize bags that everyone just must carry: a baby, of course.

Preferably one that a nanny or granny takes care of and mom can just show off in its cute and costly togs.

Having a baby seems to be in vogue these days for Hollywood celebrities from the very young to the nearly middle-aged. And having a baby in China is always in vogue.

Cool moms everywhere want their children to look as trendy as they do -- that's one explanation of the kids' fashion boom.

More and more designers are pouncing on the bouncing baby market.

Many high-fashion boutiques in the city dedicate an area to children's collections, such as Celine, Marc Jacobs and Juicy Couture. Armani Junior is to be launched soon.

Late this year, many girls' favorite, the Barbie doll, will open its first global flagship store "Barbie Shanghai" on Huaihai Road. The 3,500-square-meter, six-story cathedral to cute will sell not only Barbie dolls, toys, clothes, and accessories but also offer a spa, a cafe and restaurant. The restaurant is said to be operated by David Laris, one of Shanghai's most celebrated restaurateurs.

The French children's wear couture house Bonpoint has relocated its store to luxurious Plaza 66. For moms who want to dress their kids the way Madonna and Kate Moss do, the fairyland-style boutique is a must.

Little amateur models of different nationalities recently took to the runway to show off the brand's autumn/winter collection. The catwalk was nothing but a big playground where they sashayed, slid and chased each other.

"Discreet luxury" is how Bonpoint describes its style. Some of the latest trends in the adults' world have been adapted to the new collection.

Girls wear graphic vintage-print skirts with tights and biker's boots for a rock 'n' roll look, while for boys, there are checked shirts with a sheepskin vest, corduroy pants and a fur chapka pulled down over the ears.

Boys are also encouraged to try the smart dandy style of strong figures like John Lennon and Mick Jagger. The combination of a navy blue dress, berry-colored turtleneck sweater and high-waisted wool coat dress girls up to the nines.

(Shanghai Daily October 28, 2008)