Home to 100,000 residents, Kubuqi Desert, the seventh largest desert in China, has been put on the path of sustainable development after years of greening efforts made by Elion. Fostering a string of green industries in the Kubuqi Desert, Elion has succeeded in making desertification control financially viable. Ellen not only makes the natural environment better, but cultivates industries to improve the lives of local herdsmen through practices such as desert restoration, ecological animal husbandry, ecosystem health, ecotourism and ecological photovoltaic. [Photo by He Shan/China.org.cn]