2010年，拜金女現象在中國引起了網絡熱議。在眾多熱播的相親類節目中，拜金女們暴露出她們在情感關系上的拜金主義傾向和扭曲的社會價值觀。她們認為愛情的真諦在于擁有金錢和名牌。無論一個潛在的追求者是否談吐幽默、容貌俊美（單從這兩方面來衡量一個男人也并非準確），關鍵要看他是不是有房有車。

Material girls have invited criticism in China this year after popular dating shows have highlighted their blatant materialism and warped social values when pursuing a relationship. For them, true love is all about numbers and brands. No matter how humorous or handsome a potential suitor is (not that men should be judged on these aspects, either), what really matters is if he owns an apartment and luxury car.

22歲的北京模特馬諾就是拜金女中的一員。她在江蘇衛視人氣超高的相親類節目《非誠勿擾》中對一位追求她的無業男士說，她寧愿坐在寶馬車里哭，也不愿坐在愛人的自行車上笑。馬諾的言行招來了猛烈的輿論抨擊。

One such woman, Ma Nuo, a 22-year-old model from Beijing, has been under fire after she told a jobless man who tried to woo her on Jiangsu TV's popular dating show, "If You Are the One," that she would rather cry in a BMW (than smile on the bicycle of her true love).

其它類似的相親節目還包括《我們約會吧》（湖南衛視）、《為愛向前沖》（浙江衛視）等。這些節目通常都充斥著尖刻的諷刺和激烈的爭論，正是這些內容吸引了廣大觀眾前來觀看。然而，一些女嘉賓在節目中公然宣揚拜金主義，這激起了社會的廣泛批評。

Other matchmaking programs include Hunan TV's "Take Me Out" and Zhejiang TV's "Run For Love." They are often filled with unmerciful sarcasm and heated arguments that attract millions of viewers, though some female contestants' blatant materialism has sparked widespread criticism.

今年六月，中國媒體監督審查機構——國家廣播電影電視總局下發通知，嚴格禁止電視相親節目炒作拜金主義等不正確的婚戀觀，及對參與者進行羞辱或人身攻擊，甚至討論低俗涉性內容。

China's media watchdog, the State Administration of Radio, Film and Television, issued a stern notice in June, banning "incorrect social and love values," such as money worship, humiliation, verbal and physical attacks and vulgar content implying sex on television dating shows.

(China.org.cn November 29, 2010)