閱讀難度：

L'Oréal has been forced to pull ad campaigns featuring Hollywood star Julia Roberts and supermodel Christy Turlington after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed, the Guardian reports.

Swinson lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lanc?me and Maybelline. She complained that images of both celebrities had been digitally manipulated and were "not representative of the results the product could achieve."

The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

"Pictures of flawless skin and super-slim bodies are all around, but they don't reflect reality," said Swinson. "Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don't need retouching to look great. This ban sends a powerful message to advertisers -- let's get back to reality." （點擊《衛(wèi)報》查看原文）

朱莉婭·羅伯茨代言歐萊雅廣告遭禁

???????據(jù)英國《衛(wèi)報》報道，英國自由民主黨議員喬·斯文森向廣告管理機構投訴，歐萊雅廣告中好萊塢明星朱莉婭·羅伯茨和超模克里斯蒂·特林頓的形象修飾過度，管理機構支持該說法，歐萊雅被迫將廣告撤下。

???????斯文森就歐萊雅旗下蘭蔻和美寶蓮的雜志廣告向廣告標準局提起投訴。她稱，這兩位名人的形象經過數(shù)字化處理，“并不能代表該產品所能取得的效果”。

???????廣告標準局判定，這兩則廣告過分夸大，有誤導性，以后不得刊登。

???????斯文森說：“無瑕肌膚和身材超級苗條的圖到處都是，但它們不能反映現(xiàn)實。過度的修飾和數(shù)字化處理技術已成為慣例。但克里斯蒂·特林頓和朱莉婭·羅伯茨生來就是美女，無需修飾就很好看。這個禁令向廣告商發(fā)出一個強有力的信息：讓我們回歸現(xiàn)實。”

(China.org.cn July 29, 2011)