West must reflect on Rio aftermath

By Mei Xinyu
0 CommentsPrint E-mail China Daily, April 1, 2010
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The four defendants took worth more than 92.3 million yuan ($13.5 million) in bribes. Hence, it is not difficult to understand why Rio Tinto has reacted more moderately than the politicians and the media. No company would like to spoil its relations with a country that has contributed immensely to its revenue.

In fact, the crimes of Hu and his colleagues should not only embarrass, but also set alarm bells ringing for Rio Tinto and other foreign companies.

The employees of a company that has a strong influence on the market may take advantage of it to seek bribes from suppliers as well as buyers. Three big commercial bribery cases were exposed in China in August 2007. Eight Carrefour executives in Beijing were arrested for taking bribes from suppliers. Joseph Lau, then managing director of MacDonald Hong Kong Limited, was detained by the Hong Kong Independent Commission against Corruption (ICAC) for taking bribes. And the ICAC arrested 27 employees and suppliers of Little Sheep, a hotpot restaurant chain.

Compared with local enterprises and employees, the headquarters and senior executives of foreign companies are usually not familiar with the social and cultural ethos of China. This leaves loopholes for the local employees to manipulate situations to take bribes. This should be a lesson both for foreign companies in China and Chinese enterprises branching out overseas to strengthen their internal regulation.

The business environment for foreign investors in China has become a hot topic of discussion. Some accuse China of discriminating against foreign companies and allege that its investment environment is deteriorating. We don't deny that there are flaws in the business environment. But it is ridiculous to say that China, where foreign investors have enjoyed policies more favorable than their domestic counterparts for more than 20 years and where foreign capital is still pouring in, is discriminating against foreign companies.

Hu's case should make us change our perspective. Should we stop treating all foreign investors as a group with unified concerns? In reality, foreign enterprises are different from each other just like their executives and employees.

When a foreign company subjects the host country to unreasonable demands, it either is a problem of understanding or reflects the company's moral hazard. A few senior executives or employees are capable of sacrificing the long-term interests of their company and shareholders for personal short-term gains.

Do some companies complain that China is discriminating against them and its business environment is deteriorating because they cannot improve their products and are losing their competitiveness? Or, do they do so because they can no longer cope up with the better regulated business environment?

Foreign companies should think over the questions with a cool mind. Those who want to earn undue profits and enjoy excessively favorable treatment are out to hijack law-abiding foreign investors. And if the law-abiding investors allow the crooked minority to hijack them, it is their reputation that would be ruined.

The author is associate research scholar with the Chinese Academy of International and Trade Cooperation, affiliated to the Ministry of Commerce.

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