GE 通用電氣

GE continues to be one of the world's most respected brands, and an example of the power of imagination. While the Fukushima disaster and financial issues in the U.S. generated some bad press in 2011, it remains strongly positioned around the world, operating in more than 100 countries and employing 300,000 people worldwide. Its ecomagination and healthymagination programs are two of the brand’s flagship platforms, driving the company and providing an enviable credibility halo across multiple lines of business around the world. While others are investing around a singular idea (IBM's Smarter Planet, Accenture's High Performance), GE is pursuing a potentially more demanding strategy of building the master brand while simultaneously expanding capability in healthcare and the environment. The early results indicate that the strategy is paying off.