Forbes magazine released its 2011 rich list earlier this month. It said Baidu's CEO, Robin Li, is the richest man on the Chinese mainland, with a 9.4 billion dollar fortune. However, within days, the online search engine found itself once again accused of infringing copyright.

A search on Baidu shows you how much its library might be worth.

Nearly three million articles and books ready to be shared, including the most popular, the most recent, and the must read.

Some have been viewed 500 thousand times, and downloaded by more than 200 thousand users.

No wonder writers are unhappy.

Murong Xuecun is one of them. Though his book "The one cure China needs" has only just been published, it's already been uploaded 760 times.

He said when he began negotiations on Thursday, Baidu's representative didn't even say a word.

Murong Xuecun, infringed writer said "I thought Baidu was a responsible company, that can admit its faults and take responsibility for them. But now all I can say it that Baidu is an unresponsive company without moral obligations."

Though much has already been said about Baidu's copyright infringement, the company says it should not pay for its users wrongdoings.

Lu Jinbo, Wan Rong Books said "While Baidu blames its users for the infringement, we asked whether the company knew about it? And they denied it."

See no evil, hear no evil. That's been Baidu's stance towards the dispute.

But for China as a nation, it all boils down to the protection of intellectual property which the country has pledged to do.