| 關于創新 |
|
| "Innovation distinguishes between a leader and a follower." |
領導者區別于追隨者之處就在于創新。 |
| "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." |
當你創新時，有些時候你會犯錯誤。最好的方法就是趕快承認它們，并在其它創新中改進。 |
| "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." |
創新與你有多少研發資金無關。當蘋果推出Mac電腦的時候，IBM投入研發的費用至少是蘋果的100倍。所以說這不是錢的問題。關鍵在于你有怎樣的團隊，你的領導方式以及你對所開發的東西了解多少。 |
| 關于產品 |
|
| "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." |
僅僅只問顧客想要什么，然后設法造出來給他們，這樣是不行的。 因為等你終于把那種產品做出來的時候, 他們已經想要其他的新東西了。 |
| "We made the buttons on the screen look so good you'll want to lick them." |
我們把屏幕上的按鈕做得相當漂亮，讓人忍不住想要舔一舔。 |
| "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." |
要做質量的標桿。有些人并不能適應追求卓越的環境。 |
| 關于設計 |
|
| "Design is not just what it looks like and feels like. Design is how it works." |
設計這個概念不僅僅是指產品看上去如何，或感覺怎樣。設計也包括了它如何運行。 |
| "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." |
讓專題小組來設計產品真的很難。很多時候，人們并不知道他們自己想要什么，直到你把結果展示給他們看。 |
