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A television advert with a soundtrack only dogs can hear will be broadcast in the UK for the first time, the Daily Mail reported.
The pet food commercial features a high-pitched sound, similar to a dog whistle, which is inaudible to humans. But its creators hope it will make dogs prick up their ears and bark -- forcing their owners to pay attention to the product being advertised.
In a spoof of cult 1969 film "The Italian Job", the commercial features a gang of dogs as they hijack a van full of Bakers dog food. (點(diǎn)擊《每日郵報(bào)》查看原文)
只有狗狗才能聽(tīng)到的廣告
據(jù)英國(guó)《每日郵報(bào)》報(bào)道,一支只有狗能聽(tīng)到的電視廣告將在英國(guó)首播。
這個(gè)寵物糧廣告中加入了與狗哨聲類(lèi)似的高頻音軌,而人耳無(wú)法聽(tīng)見(jiàn)。廣告制作人希望可以讓狗豎起耳朵并吠叫,引起主人注意,讓其關(guān)注廣告中的商品。
廣告創(chuàng)意源自1969年的電影《偷天換日》。廣告中,一群狗打劫了一輛運(yùn)送“貝克斯”狗糧的貨車(chē)。
(China.org.cn February 17, 2012)
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