Many publishers in China are now pushing staff to re-purchase books they have been published through the Internet, in order to boost sales and create a false indication of sales, Beijing Business Today reported.

Recently, Chen Xiaohui, the General Manager of Beijing Cheers Books Co. Ltd., said that the book named "The King of Capital", hatched and published by their company, should have been ranked first in the Amazon business book list. The book named "The Root of the Soul' got the first place just through complimentary activities by Dangdang.com rather than through real sales.

According to sources, buying top places on the list has become an unwritten rule in the publishing industry.

Chen Xiaohui said that publishers probably sold books at half of the fixed price and re-purchased them through books-selling websites at 65% of the price. The 15% of the price difference should be paid by the publisher.

An unnamed senior editor from a publishing house said that he had analyzed top 30 books on the lists of Dangdang and Amazon. Nearly 70% of them got the places through fraud.

Another publishing house manager claimed that whether a book could enjoy long sales or not relies heavily on the content quality or else all the indications are short-term and false.

(China.org.cn April 5, 2012)

據《北京商報》報道，許多出版商為了拉動銷量，利用內部員工回購網站圖書，制造暢銷假象。

近日，北京湛廬文化傳播有限公司總經理陳曉暉表示，其公司策劃出版的《資本之王》，在亞馬遜經濟管理類圖書排行榜上是事實上的第一，前面的《心靈之本》是當當網以贈閱活動沖到第一位的，并非自然銷售。

據業內人士透露，買榜已是出版業的潛規則。

陳曉暉表示，出版商可能以5折價格把書賣給售書網站，再以6.5折的價格買回來，這15%則由買榜的出版商承擔。

一家出版社資深編輯稱，他曾經分析當當、亞馬遜新書榜前30名，買榜率達70%。

某出版社發行經理表示，一本書能否長銷，要靠內容質量來支撐，否則只能是短期趨勢和假象而已。