?????? 秒殺就是以壓倒性優勢一招致命；在極短時間（比如一秒鐘）內解決對手，或者稱瞬秒（瞬間秒殺），相應的英文表達為：seckill，也可以直譯為instant kill。該詞最早出現在網絡游戲里，形容一瞬間殺死一個游戲角色之快。

?????? 如今，秒殺已經成為網上競拍的一種新方式，即：網絡賣家發布一些超低價格的商品，所有買家在同一時間進行網上搶購。由于商品價格低廉，往往一上架就被搶購（panic buy）一空，有時只用一秒鐘。在這種語境下，我們也可用instant buy或flash buy來表達“秒殺”這個概念。目前，在淘寶等大型購物網站中，“秒殺店”的發展可謂迅猛。

?????? 請看相關英文解釋：

The word "seckill" comes from the online game Legends. It is used to describe the strength of a senior warrior named Flaming Sword. He can kill an enemy within a few seconds. It has recently become a popular word used by game players, meaning defeating your enemy in seconds.

When associated with online shopping, "seckill" refers to the quick sell out of newly-advertised goods. If you look at the transaction record, you will find that each of the transactions is made in seconds. It sounds inconceivable but is the naked truth. This is called "seckill."

Dozens or hundreds of pieces of clothing are sold out within a few seconds and those who have not obtained a garment feel vexed. "Seckill" is the most popular online shopping method at present. This shopping mode is so named for its speed. Many garments, shoes and bags popular among youngsters are often "seckill" targets. Low prices, fashionable styles and limited editions are often associated with commodities which are "seckilled."

?????? 去年4月，肯德基“秒殺門”事件可謂滿城風雨，投訴肯德基出爾反爾取消優惠活動的帖子遍布各論壇。據網友反映，人們從網上辛苦秒殺回來的半價優惠券，突然被肯德基單方面宣布無效。“秒殺”已成為商家促銷的噱頭。請看報道：

Fast food chain Kentucky Fried Chicken is facing a consumer relation issue in China. Many Chinese customers vented their anger against KFC after the chain restaurant refused to honor its online coupons.

Tuesday evening, upset customers converged on a KFC outlet in Nanjing's Jiangning District. They were holding a coupon that had been offered online by KFC.

With the coupon customers were supposed to be able to purchase a 64 yuan Family Bucket meal for half price.Everyone around the country could seckill the coupon on Tuesday. But after successfully snapping it up and printing it, many customers only to find they couldn't use it.

—— Excerpt from Customers angered as KFC rejects online coupons

?????? （來源：中國網學英語頻道）